Discussion broad Essay Example | Topics and Well Written Essays - 500 words - 1

Discussion broad - Essay Example Based on the Output KPIs under the second objective, help grow membership, strength of brand identity is considered. However, under attitudinal and behavioral KPIs, there are no measurement tools to show the relevance of the target output KPI, strength of brand identity. In this case, the use of survey questions to identify what effect brand strength has on membership is recommended. Additionally, the behavioral KPIs should show change in page views based on recognition of brand strength. The current lack of attitudinal and behavioral KPIs indicating the role and influence of brand strength on membership merits the recommendation of a survey to showcase the associated impact of brand strength on membership growth (Paine, 2011). Under the third communication objective, the Boston IABC website, a recommendation for Output KIPs targets the number of individuals sharing a common goal that can yield to stronger relationships among chapter members. By simple counting or use of metrics in terms of percentage, output KIPs should be able to show how effective calendar events are at bringing certain members together. Additionally, under the attitudinal KIPs, focus group analysis should be considered to indicate how much of current chapter members attend similar events and how many members have distinct tastes for events. Under the Behavioral KPIs, metrics should be used to determine the rate of change in return visitors. While event registration and activity on social media can be used to strengthen relationships, the rate at which members register for the same calendar events as well as rate of attendance for certain events over others is essential in determining how successful the communication objective is (Paine ,

System Analysis Essay Example | Topics and Well Written Essays - 1000 words

System Analysis - Essay Example The problem underlying here is that an online system is required for the company through which it can sell/rent its products as part of usual business. Apart from the usual business, TWE can also provide various offers which will bring customers to use its services. Therefore, an online system should be developed to cater to these needs. Once the basic requirements are accomplished, we can even work towards getting more out of the online system. The details of what all the system can do will be explained later in the text. Specify Preferences - people who wish to purchase will be given user account. They can then login through their account and can create their wish lists according to their desired preferences. Here, we will also enable the user to purchase or use rental services from TWE. Rental Services - an option will be given to the customers where they can rent any video or music item even without specifying a due date. This will enable the customers to enjoy the benefits for a longer period without being subjected to late fees. TWE first started in 1977 as a music sales store. Sales were steady and profit kept on increasing. Thus TWE soon became a chain of stores. In 1981, a new product was added - video games. Slowly TWE became a joint music and video store. Through the later 1980s, TWE had many outlets nationwide. Hence it was decided to take it international. Since then, TWE has grown tremendously in national as well as international market. The current status is that TWE now employs 2340 employees and has world revenues of 1.7 million as of January 2008. The sales of TWE has ever increased but currently we will focus on capturing the market online as well. An online system further increases the sales of any company as it is available to a wider audience. Feasibility Study With the introduction of the online process, we need to take care of the feasibility. Operational feasibility - in operations point of view, there seems to be no constraints as TWE has a fine team of IT professionals comprising of developers, designers, programmers, analysts etc. Technical feasibility - the website will need to be developed using HTML as front end, and Oracle database as the backend. For the middleware, we can use any of JSP, ASP, ASP.NET etc. it depends on the programmers and developers how they want to design their website. Economic feasibility - initially website needs to be registered with the suggested name of the site. Depending upon the availability, the suggested name can be used for the website. This registration would involve